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Profit Plan
 Assessing the results
| The AdWords campaign will bring your first sales or leads. We shall arrange a weekly phone meeting to discuss results and refine the strategy. You should not start to draw conclusions before at least 100 visitors have been attracted to your site. An effective e-commerce site should start to generate an immediate positive cash-flow. A lead-generation site should provide a series of enquiries for you to follow up. Most of these will never result in a sale, but it is crucial that you follow all up at this stage to understand whether the targeting is right and what proportion will eventually result in profit. Refining the strategy and testing keywords, adverts, landing pages and responses is essential to get maximum value out of the test. Whatever the initial results, you should hopefully see a steady improvement over the following 3 months. This will probably require you to keep spending more with Google; but that should not be a problem if you know by then that you will earn more than you spend. Planning your futureWithin 3 months from the launch of the site you should be able to draw firm conclusions and plan your future. We shall of course be glad to be a part of this and will prepare suitable proposals at the time. However you are not tied to TestYourMarket at all. You can switch the domain to other hosts, use other web designers or other marketers. In any event your site will be kept live for you for a minimum of 6 months without further charge. Once you have proven the basics of your strategy, further growth is likely to require:
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