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www.web4marketing.co.uk
This site is now about 5 years old and is highly ranked by the search engines in their natural listings for phrases relevant to "web marketing". To maintain these rankings the site is updated at least once a month. The name and key phrases were chosen in the initial business plan to avoid the use of more widely used terms such as "search engine marketing". This minimises the competition and has enabled a flow of enquiries such that no money is being spent on AdWords.
The site has been refined steadily to improve the conversion rate of enquirers to visitors to 5%. |
| My Own Album
This site was designed to provide a new service to both the family tree and photo site enthusiasts. Both markets are well established on the internet. The aim was to create a database that would enable users to create relevant albums for individual famly members at the touch of a button. However users had to spend significant time to create the links before they could use them. Also major competitor family tree and photo site were spending sums on development that a small business could not match.
A short AdWords campaign showed insufficient comsumer interest to justify further development. So spending was stopped and the site taken down. |
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www.manandvan.biz
An Australian came to London and started a man and van removal business. He immediately appreciated the power of the web and used it as his main method of finding new business. Now he has a fleet of vehicles and is the market leader in his sector. Every day he gets new orders from his web advertising. The only problem is that the has shown the competition the way so has to run to stay ahead! | |
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www.displaycentre.co.uk
This company sells fixtures and fittings for retailers, offices, clubs etc. Their range of products is vast making it impractical to keep a hard copy catalogue up to date. The web has become their main means of attracting new customers. Their AdWords campaign has shown the need to upgrade the website so as to increase conversion rates and minimise maintenance costs. Regular testing has improved results so that the AdWords click through rate was 14.28% last month |
| Web 4 Backup
Online backup is the most sensible strategy for the majority of companies but the advantages are still not fully understood. One reason for this is that many sites offering this service use too much technical language hard to follow for the non-techie. I thought this was an opportunity for a site offering simple explanations to generate enquiries that could be handled by experts. The site was designed as an 'affiliate' site to generate enquiries for others while I enjoyed a share of the income. Unfortunately testing showed customers wanted to deal directly with the service providers. So the test was short and the site taken down so as I could concentrate on more profitable areas. | |
